B.E.S.T. Not Yet

Plenty of brouhaha everywhere about the pre-pre-pre B.E.S.T. papers. Ignorant reactions undoubtedly already abound.

I surmise that the four pre-pre-pre-papers will get torn to pieces in the next few days (here’s my biting off the UHI article, followed by Steven Mosher’s). The quality of the BEST work will be measurable in the way they will react to that ( (a) making the necessary adjustments, (b) ignoring the lot, or (c) circling the wagons).

The jury is still much out. In the case of Anthony Watts, so far it’s been a strong (b). Assuming B.E.S.T. is not a collection of unprofessionals, such a reaction makes little sense.

OTOH we do not even know if B.E.S.T. is really about science, or something else. As I commented at Judith Curry’s blog:

Read what you write Judith! A PR strategy! Did Bohr have a PR strategy, or Maxwell, or Dirac.

The BEST PR strategy is not the best PR strategy because it became so important as to become visible. It’s THE news, as you can read at WUWT. And a total failure: science takes once again the back seat, and who cares if BEST does it for visibility rather than politics?

Your results and your work have just been buried by your team. Congratulations! /sarc

No placebo pill will ever work if it’s got “PLACEBO” written on it: likewise, no PR strategy will work if it’s so much in-your-face to its potential audience.

Advertisements
  1. diogenes
    2011/10/21 at 10:48

    They certainly like to make spectacular public announcements designed to influence the mass media. Their PR is not attuned to mentioning the subtleties. They will probably regret this.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: